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Istina o vinariji Trump

Istina o vinariji Trump

Predsjednički kandidat (a mnogima od nas i nada se ne) Donald Trump poslužio je u martu na konferenciji u Jupiteru na Floridi nekoliko Trumpovih vina iz Virdžinije. Ubrzo nakon toga, predsjednik Obama, govoreći na prikupljanju sredstava od demokrata, raspravljao je o tome. "Je li neko kupio to vino?" pitao. "Mislim, hajde. Znaš to je kao neko vino od pet dolara. Naplate ti 50 dolara i kažu da je to najbolje vino ikad."

Jesu li Trumpova vina zaista petorica dolara? No ne baš. I iza sebe imaju zanimljivu priču - onu koju vam Donald Trump vjerojatno neće ispričati, jer izgleda da nema razjašnjene detalje.

Znam nešto o tim vinima, ili barem o njihovim prethodnicima, jer sam bio na njihovom rođenju, u manjoj mjeri. 1999. godine, moj prijatelj iz PR -a pitao me je da li bih bio zainteresiran za konsultacije o novom projektu vinarije u blizini Charlottesvillea, Virginia. U to vrijeme imao sam mali posao koji je savjetovao hotele i odmarališta o njihovoj usluzi hrane i pića, a budući da sam opširno pisao i o vinu - a vinarija koja se planira na kraju je uključivala hotel i neke restorane - nije izgledalo previše, pa sam rekao da.

Osoba koja stoji iza projekta bila je Patricia Kluge, bivša supruga osnivača Metromedie Johna Klugea, jedno vrijeme rangirana kao najbogatiji čovjek na svijetu. Rečeno je da je njezina razvodna braka iznosila oko 100 milijuna dolara, uz nekoliko nekretnina-među njima i vilu od 45 soba ispunjenu umjetninama i starinama na par stotina hektara glavnog zemljišta okruga Albemarle. Njena kolekcija je bila nevjerovatna; dok smo ona i ja zajedno hodale dugim hodnikom obloženim starogrčkim vazama sa crvenim figurama, pri prvom od nekoliko mojih posjeta njenom imanju, ona je kimnula prema artefaktima muzejske kvalitete i dobrovoljno se javila: "Da, oni su stvarni"- kao da sam zabrinut što ću pomisliti da su to jeftine kopije.

Ispostavilo se, međutim, da je Kluge imao ambicije daleko od toga da bude običan šatelan.

Iako je rođen u Iraku od oca Engleza i majke polu-Iračanke, a stanovnik Londona prije nego što se preselio u SAD, Kluge je razvio veliku naklonost prema Virdžiniji (koja se proširila na vrlo blisko prijateljstvo s Douglasom Wilderom, prvim crncem u državi) guvernerka) i imala je ambicioznu viziju za svoj dio toga. Vjerujući da je duhan, jedan od najvažnijih usjeva u Virdžiniji, na odlasku, htjela je (kako mi je rekla u jednom od naših prvih razgovora) državu učiniti "glavnim gradom šampanjca Amerike". Istaknuo sam da se posao s vrhunskim pjenušavim vinima u ovoj zemlji udaljavao od označavanja svoje proizvodnje kao "šampanjac", a također da nitko barem do tada nije imao mnogo uspjeha s pjenušavim vinom u Virdžiniji.

To joj jedva da je bilo važno i, u svakom slučaju, njeni planovi su otišli daleko iznad samo nečega u boci. Na 1300 hektara zemlje u blizini njenog imanja, u blizini plantaže Thomasa Jeffersona Monticello, zamislila je "izuzetnu vinariju" koju je dizajnirao klasicistički arhitekta i dizajner interijera David Easton; seoska trgovina i pekara; sirovi bar i restoran s roštiljem; i "velika seoska gostionica". Planovi su se kasnije proširili tako da uključuju ne jednu nego dvije vinarije (jednu isključivo za pjenušce), azijski fusion restoran i/ili mongolsko hotpot mjesto, američki restoran, elegantan francuski restoran i ne jedan hotel, već dva - skromni pansion i luksuznu gostionicu. Zatim je postojao Vineyard Estates, zamišljen kao zatvorena zajednica višemilijunskih kuća na parcelama od pet hektara ili više okruženih vinogradima i šumama.

Osim što sam joj savjetovao da ne odlazi u previše smjerova odjednom (i pitao se hoće li moći dobiti potrebne dozvole za tu vrstu razvoja u ovom ruralnom okruženju), nisam mogao pomoći u većini stvari. Ipak sam Kluge kontaktirao s dobrim ljudima da se posavjetuju o seoskoj trgovini i pekari - i predložio joj da povede Gabriele Rausse kao svog vinara. Rausse je legendarni lik vinske industrije u Virdžiniji, Talijan koji je prvi put došao u državu da radi za ogromnu talijansku vinsku tvrtku Zonin u njihovoj vinariji Barboursville. Bio je fasciniran Jeffersonovim (neuspjelim) pokušajima uzgoja europskog vinskog grožđa, te je na kraju postao direktor vrtova i okućnica u Monticellu, gdje je uspio napraviti vina o kojima je naš treći predsjednik mogao samo sanjati. (Rausse i dalje drži tu poziciju, a također pravi dobro vino u vlastitoj vinariji Gabriele Rausse.)

Kluge isprva nije znala mnogo o vinu - predložila je da svom pjenušcu doda malo bourbona kako bi ga učinilo "američkim;" činilo se da je mislila da je liker de tirage, mješavina kvasca i šećera (a ponekad i vina) dodana pjenušacima po metodi šampanjca za izazivanje sekundarne fermentacije, liker u smislu slatkog pića nakon večere-ali znala je dovoljno da zaposliti ljude koji su to učinili i brzo je naučila.

Rausse je bila njen prvi savjetnik, koji joj je, između ostalog, preporučio da za mješavinu crnog vina zasadi cabernet franc, koji sazrijeva ranije od cabernet sauvignona, a kasnije je zapravo miješala uzorke prvog crvenog za nju nakon što je loza počela proizvoditi. Zatim je dovela Emmanuela Fournyja iz ugledne kuće šampanjca Veuve Fourny da savjetuje o pjenušcu. Preduzeću se pridružio i Michel Rolland, vrlo utjecajni "leteći vinar" iz Bordeauxa, koji je nadzirao sadnju novih vinograda i izmjenu drugih te rekao Klugeu da berbu izvrši kasnije nego što je planirala. On ju je takođe ubedio da napravi neka skupa poboljšanja u vinariji, uključujući kupovinu skupih francuskih buradi iz brojnih posebnih izvora. (Robert Mondavi i njegovi sinovi su jedno vrijeme savjetovali i Klugea.)

Moje slabašno druženje s Klugeom sporazumno je prestalo, nedugo prije nego što je napravila svoje prvo komercijalno vino-New World Red 2001, mješavinu cabernet sauvignona, merlota, cabernet franca i malo malbeka inspirisanog Bordoom. Iskreno, bio sam ljut da ga kušam kada je pušten nekoliko godina kasnije, ali pokazalo se da je to dovoljno lijepo, mekan, dobro zaobljen primjerak s puno voća i zrelom bobicom, što nije loše za prvi ispad. Sljedeće berbe vinarije, uključujući nekoliko bijelih i pjenušavih vina, kao i crvenih, bile su barem vjerodostojne, a ponekad čak i prilično dobre - iako ništa niste napustili Kaliforniju. Ipak, lep početak.

Kluge se 2000. godine oženio bivšim izvršnim direktorom IBM -a Williamom Mosesom, koji je podržavao i sarađivao u njenim naporima. Nažalost, Kluge i Moses su bili toliko predani svom zamišljenom carstvu zasnovanom na vinu da su uzeli ogromne kredite i refinancirali svoje imanje (neki izvještaji procjenjuju da su u vinariju, vinograde i povezane projekte uložili čak 200 miliona dolara). Takođe su se našli u proizvodnji više vina nego što su mogli da prodaju. Kad je ekonomija krenula na jug, njihovi krediti su otišli u neispunjenje. Bili su prisiljeni da prodaju umjetnine i antikvitete na aukciji i da prodaju vilu i njenu imovinu (uselili su se u jedinstvenu kuću koja je zapravo izgrađena u Vineyard Estatesu), a zatim istovarili vinariju i vinograde.

Uđite u savršenog partnera (samo ga pitajte) Donalda Trumpa, kojeg je Kluge i Mosesa navodno upoznala Kathie Lee Gifford. Iako je doživotni ljubitelj, Trump je očito bio privučen raskošnim imanjem Kluge i financijskim mogućnostima vinarije, a 2011. uspio je pokupiti imanje i susjednu vinsku operaciju za djelić njihove procijenjene vrijednosti. Ponovno je otvorio posljednjih šest mjeseci kasnije kao vinarija Trump (a kasnije je kuću pretvorio u otmjeni pansion).

Iduće godine Trump je vinariju poklonio ili prodao svom sinu Ericu, koji sada vodi imanje. Tu činjenicu na stranu, stariji Trump je nedavno rekao za CNN da "posjedujem [vinariju] 100 posto. Bez hipoteke. Bez duga". (Na vlastitoj web stranici vinarije stoji da "Trump Winery ... nije u vlasništvu, niti je u vlasništvu Donalda Trumpa ...") Ali tada je također proglasio da je John Kluge - ne Patricia - osnovao vinariju i zasadio vinograde (što je, naravno, , "jedan je od najvećih vinograda svih vremena"). Očigledno je da Trump ima isto poštovanje prema činjeničnoj tačnosti kada govori o vinu kao i o drugim stvarima.

No, vratimo se na to da je vinarija Trump "neko vino od pet dolara". Godinama nisam probao nijednu flašu sa imanja, sve do pre nekoliko nedelja, kada mi je prijatelj iz Virdžinije doneo tri boce na izlet na sever. Uzeo sam uzorak Blanc de Blanc iz 2009. (28 dolara), pjenušac u cijelom chardonnayu s nekom lijepom kiselinom i citrusnim notama, ali s nagovještajem neobično masnog karaktera; chardonnay iz 2015. (48 USD) koji je bio dovoljno ugodan, iako sa karakterom breskve i meda koji je više podsjećao na sauvignon blanc nego chardonnay; i New World Reserve iz 2012. (26 USD), mekane i glatke, s nekim finim voćem koje dovodi do prilično mlohavog završetka.

Sve u svemu, rekao bih da su vina u redu, iako teško da najbolja Virdžinija može ponuditi. Sve u svemu, osjetio sam razočarenje: kihotski san Patricie Kluge, koji je obećavajuće započeo - barem dio vinarije - nije procvjetao u dosljedno impresivniju stvarnost. Ali "vino od pet dolara?" Teško.


Trumpovo vino izgrađeno je na hektarima laži

Tvrdnja predvodnika GOP -a da posjeduje 'najveću vinariju na istočnoj obali' nije tačna kada se svodi na količinu vina koje napravi.

Noah Rothbaum

Fotograf: Grzegorz Krysmalski

Iako je Donald Trump možda poznat po svojim litanijama smiješnih hvalisanja i pretjerivanja, njegova posljednja tvrdnja da je vrhunski vlasnik vinarije - izrečena tokom njegovog govora nakon predizbora u Detroitu i Mississippiju - možda je jedna od njegovih najsmješnijih.

To je svakako savršen primjer kako The Donald neprimjetno miješa istinu s fikcijom kako bi formirao naraciju koja uspijeva zvučati vjerodostojno kada se prikaže u 30-sekundnim zvučnim zalogajima.

Uprkos tome što je okupljene medije molio da provjere činjenicu u njegovoj izjavi o finansijskom stanju vinarije Trump (kako bi to drugačije nazvao?), Trump je ipak napravio nekoliko velikih grešaka u svom opisu establišmenta.

Prvo, uprkos tome što je Trump priznao potpuno vlasništvo nad tim poslom, na stranici Trump Winery -a stoji da je „Trump Winery registrirano trgovačko ime Eric Trump Wine Manufacturing LLC, koje nije u vlasništvu, pod upravom ili povezano s Donaldom J. Trumpom, The Trump Organization ili bilo koje od njihovih podružnica. ”

To može objasniti zašto je Trump stariji bio malo nejasan oko nekih detalja vinarije, na primjer, tvrdio je da je vinograd "blizu 2.000 jutara", dok zapravo na vlastitoj web stranici Trump Winery stoji da se radi o imanju od 1.300 jutara. I, ne, ustanova se ne nalazi pored „Memorijala Thomasa Jeffersona“.

Pretpostavit ćemo da je Trump govorio o Monticellu, domu Thomasa Jeffersona (ne o Jeffersonovom spomeniku u Washingtonu, DC), koji je zapravo nekoliko kilometara od njegove vinarije.

Njegova najveličanstvenija tvrdnja bila je da je vinarija Trump "najveća vinarija na istočnoj obali".

Njegovih 200 zasađenih hektara zasigurno čini vinariju velikom i najvećom u Virdžiniji po veličini imanja. No, kada se raspravlja o veličini robne marke vina ili alkoholnih pića, mjerilo je obično prodaja u kućištu, a ne površina. (Biste li mjerili veličinu proizvođača automobila prema kvadraturi njegove tvornice ili koliko automobila proda?)

Jedan od razloga za to je što veličina vinograda možda nije važna s obzirom na to da mnoge vinarije kupuju grožđe umjesto da ga uzgajaju. „Najveći vinograd u Virdžiniji? Možda. Najveći proizvođač? Ne ”, kaže Jerald O’Kennard, direktor Instituta za ispitivanje pića, koji pregledava vina i vodi vinska natjecanja. "To je samo semantika."

Prema Vinski odbor Virginia, vinarija Trump zapravo nije čak ni najveći proizvođač u državi po količini - spada u prvih pet. Najveći proizvođači u državi su Williamsburg Winery i Chateau Morrisette, koji spremno priznaju da kupuju grožđe od mreže proizvođača iz Virdžinije.

Trump takođe nije dao tačnu istoriju vinograda. Na konferenciji za novinare rekao je da je medijski mogul John Kluge "izgradio jedno od velikih vinograda svih vremena".

Kako se ispostavilo, vinograd je pokrenula zaista bivša Klugeova supruga, Patricia. Možete opravdati grešku osim što je Patricia nastavila praviti vino nakon što je Trump kupio imanje.

Također je teško zamisliti zašto bi Trump predstavio svoju vinariju kao primjer svoje poslovne oštroumnosti s obzirom na to kako je dobro funkcionirala njegova istoimena votka.

Godine 2006., na veliku pompu, predstavio je Trumpovu votku (kako bi je drugačije nazvao?) U statuetnoj bočici sa sjajnom zlatnom etiketom koju je dizajnirao poznati grafički dizajner Milton Glaser.

Lansirna zabava, prema New York Magazine, uspjela je reperica Busta Rhymes i, kao što možete zamisliti, predstavljala je mješavinu unajmljenih modela i "hrpu sredovječnih, pomalo pretilih bijelih muškaraca".

Trump je bio karakteristično optimističan po pitanju marke, predviđajući da će njegova verzija klasičnog tonika za votku, Trump & amp tonik biti veliki hit. Zatvaranje marke 2011. godine bilo je pomalo manje glamurozno, s tim da je votka tiho nestala s polica trgovina i barova.

No, Trumpovi napadi u svijet alkohola posebno su čudni s obzirom na to da je on priznati ljubitelj teeta i da je prilično javno i iskreno govorio o borbama svog pokojnog brata Freda s pićem.

"Bio je 10 godina stariji od mene i uvijek bi mi rekao da ne pijem i ne pušim", rekao je Trump za Esquire. “I do dana današnjeg nikad nisam popila cigaretu. Nikada nisam popila čašu alkohola. "

Otišao je još dalje: „Nikada nisam shvatio zašto ljudi ne slijede alkoholne kompanije kao što su to činile duhanske kompanije. Alkohol je mnogo gori problem od cigareta. "

Posebno težak stav zauzeti kada prodajete "najbolje vino, dobro vino kakvo dobijete bilo gdje u svijetu".

Njegovi rezultati na Vinski entuzijastNjegova se stranica također ne bi složila s njegovom hrabrošću. Većina vina- koja se kreću od rozea od 16 USD do pjenušavog Brut Reservea od 45 USD- nalaze se solidno u srednjim do visokim 80-im od mogućih 100.

U čudnom zaokretu sudbine, jedna stvar kojom se Trump nije pohvalio slaveći svoje primarne pobjede bila je ta što su, prema izvještajima štampe, vina Kluge, nekadašnji naziv njegove vinarije, poslužena na probnoj večeri Chelsea Clinton, kao i u Bijela kuća. Nema sumnje da je to činjenica o kojoj nijedan kandidat ne bi želio raspravljati.


Trumpovo vino izgrađeno je na hektarima laži

Tvrdnja predvodnika GOP -a da posjeduje ‘najveću vinariju na istočnoj obali’ nije tačna kada se svodi na količinu vina koje napravi.

Noah Rothbaum

Fotograf: Grzegorz Krysmalski

Iako je Donald Trump možda poznat po svojim litanijama smiješnih hvalisanja i pretjerivanja, njegova posljednja tvrdnja da je vrhunski vlasnik vinarije - izrečena tokom njegovog govora nakon predizbora u Detroitu i Mississippiju - možda je jedna od njegovih najsmješnijih.

To je svakako savršen primjer kako The Donald neprimjetno miješa istinu s fikcijom kako bi formirao naraciju koja uspijeva zvučati vjerodostojno kada se prikaže u 30-sekundnim zvučnim zalogajima.

Uprkos tome što je okupljene medije preklinjao da provjere činjenice o njegovoj izjavi o finansijskom stanju vinarije Trump (kako bi to drugačije nazvao?), Trump je ipak napravio nekoliko velikih grešaka u svom opisu establišmenta.

Kao prvo, uprkos tome što je Trump priznao potpuno vlasništvo nad tim poslom, na stranici Trump Winery -a stoji da je „Trump Winery registrirano trgovačko ime Eric Trump Wine Manufacturing LLC, koje nije u vlasništvu, pod upravom ili povezano s Donaldom J. Trumpom, The Trump Organization ili bilo koje od njihovih podružnica. ”

To može objasniti zašto je Trump stariji bio malo nejasan oko nekih detalja vinarije, na primjer, tvrdio je da je vinograd "blizu 2.000 jutara", dok zapravo na vlastitoj web stranici Trump Winery stoji da se radi o imanju od 1.300 jutara. I, ne, ustanova se ne nalazi pored „Memorijala Thomasa Jeffersona“.

Pretpostavit ćemo da je Trump govorio o Monticellu, domu Thomasa Jeffersona (ne o Jeffersonovom spomen -obilježju u Washingtonu, DC), koji je zapravo nekoliko kilometara od njegove vinarije.

Njegova najveličanstvenija tvrdnja bila je da je vinarija Trump "najveća vinarija na istočnoj obali".

Njegovih 200 zasađenih hektara zasigurno čini vinariju velikom i najvećom u Virdžiniji po veličini imanja. No, kada se raspravlja o veličini robne marke vina ili alkoholnih pića, mjerilo je obično prodaja u kućištu, a ne površina. (Biste li mjerili veličinu proizvođača automobila prema kvadraturi njegove tvornice ili koliko automobila proda?)

Jedan od razloga za to je što veličina vinograda možda nije važna s obzirom na to da mnoge vinarije kupuju grožđe umjesto da ga uzgajaju. „Najveći vinograd u Virdžiniji? Možda. Najveći proizvođač? Ne, ”kaže Jerald O’Kennard, direktor Instituta za ispitivanje pića, koji pregledava vina i vodi vinska natjecanja. "To je samo semantika."

Prema Vinski odbor Virginia, vinarija Trump zapravo nije čak ni najveći proizvođač u državi po količini - spada u prvih pet. Najveći proizvođači u državi su Williamsburg Winery i Chateau Morrisette, koji spremno priznaju da kupuju grožđe od mreže proizvođača iz Virdžinije.

Trump takođe nije dao tačnu istoriju vinograda. Na konferenciji za novinare rekao je da je medijski mogul John Kluge "izgradio jedan od velikih vinograda svih vremena".

Kako se ispostavilo, vinograd je pokrenula zaista bivša Klugeova supruga, Patricia. Možete opravdati grešku osim što je Patricia nastavila praviti vino nakon što je Trump kupio imanje.

Također je teško zamisliti zašto bi Trump predstavio svoju vinariju kao primjer svoje poslovne oštroumnosti s obzirom na to kako je dobro funkcionirala njegova istoimena votka.

Godine 2006., na veliku pompu, predstavio je Trumpovu votku (kako bi je drugačije nazvao?) U statuetnoj bočici sa sjajnom zlatnom etiketom koju je dizajnirao poznati grafički dizajner Milton Glaser.

Lansirna zabava, prema New York Magazine, uspjela je reperica Busta Rhymes i, kao što možete zamisliti, predstavljala je mješavinu unajmljenih modela i "hrpu sredovječnih, pomalo pretilih bijelih muškaraca".

Trump je bio karakteristično optimističan po pitanju marke, predviđajući da će njegova verzija klasičnog tonika za votku, Trump & amp tonik biti veliki hit. Zatvaranje marke 2011. godine bilo je pomalo manje glamurozno, s tim da je votka tiho nestala s polica trgovina i barova.

No, Trumpovi napadi u svijet alkohola posebno su čudni s obzirom na to da je on priznati ljubitelj teeta i da je prilično javno i iskreno govorio o borbama svog pokojnog brata Freda s pićem.

"Bio je 10 godina stariji od mene i uvijek bi mi rekao da ne pijem i ne pušim", rekao je Trump za Esquire. “I do dana današnjeg nikad nisam popila cigaretu. Nikada nisam popila čašu alkohola. "

Otišao je još dalje: „Nikada nisam shvatio zašto ljudi ne slijede alkoholne kompanije kao što su to činile duhanske kompanije. Alkohol je mnogo gori problem od cigareta. "

Posebno težak stav zauzeti kada prodajete "najbolje vino, dobro vino kakvo dobijete bilo gdje u svijetu".

Njegovi rezultati na Vinski entuzijastNjegova se stranica također ne bi složila s njegovom hrabrošću. Većina vina- koja se kreću od rozea od 16 USD do pjenušavog Brut Reservea od 45 USD- nalaze se solidno u srednjim do visokim 80-im od mogućih 100.

U čudnom zaokretu sudbine, jedna stvar kojom se Trump nije hvalio slaveći svoje primarne pobjede bila je ta što su, prema izvještajima štampe, vina Kluge, nekadašnji naziv njegove vinarije, poslužena na probnoj večeri Chelsea Clinton, kao i u Bijela kuća. Nema sumnje da je to činjenica o kojoj nijedan kandidat ne bi želio raspravljati.


Trumpovo vino izgrađeno je na hektarima laži

Tvrdnja predvodnika GOP -a da posjeduje ‘najveću vinariju na istočnoj obali’ nije tačna kada se svodi na količinu vina koje napravi.

Noah Rothbaum

Fotograf: Grzegorz Krysmalski

Iako je Donald Trump možda poznat po svojim litanijama smiješnih hvalisanja i pretjerivanja, njegova posljednja tvrdnja da je vrhunski vlasnik vinarije - izrečena tokom njegovog govora nakon predizbora u Detroitu i Mississippiju - možda je jedna od njegovih najsmješnijih.

To je svakako savršen primjer kako The Donald neprimjetno miješa istinu s fikcijom kako bi formirao naraciju koja uspijeva zvučati vjerodostojno kada se prikaže u 30-sekundnim zvučnim zalogajima.

Uprkos tome što je okupljene medije molio da provjere činjenicu u njegovoj izjavi o finansijskom stanju vinarije Trump (kako bi to drugačije nazvao?), Trump je ipak napravio nekoliko velikih grešaka u svom opisu establišmenta.

Kao prvo, uprkos tome što je Trump priznao potpuno vlasništvo nad tim poslom, na stranici Trump Winery -a stoji da je „Trump Winery registrirano trgovačko ime Eric Trump Wine Manufacturing LLC, koje nije u vlasništvu, pod upravom ili povezano s Donaldom J. Trumpom, The Trump Organization ili bilo koje od njihovih podružnica. ”

To može objasniti zašto je Trump stariji bio malo nejasan oko nekih detalja vinarije, na primjer, tvrdio je da je vinograd "blizu 2.000 jutara", dok zapravo na vlastitoj web stranici Trump Winery stoji da se radi o imanju od 1.300 jutara. I, ne, ustanova se ne nalazi pored „Memorijala Thomasa Jeffersona“.

Pretpostavit ćemo da je Trump govorio o Monticellu, domu Thomasa Jeffersona (ne o Jeffersonovom spomen -obilježju u Washingtonu, DC), koji je zapravo nekoliko kilometara od njegove vinarije.

Njegova najveličanstvenija tvrdnja bila je da je vinarija Trump "najveća vinarija na istočnoj obali".

Njegovih 200 zasađenih hektara zasigurno čini vinariju velikom i najvećom u Virdžiniji po veličini imanja. No, kada se raspravlja o veličini robne marke vina ili alkoholnih pića, mjerilo je obično prodaja u kućištu, a ne površina. (Biste li mjerili veličinu proizvođača automobila prema kvadraturi njegove tvornice ili koliko automobila proda?)

Jedan od razloga za to je što veličina vinograda možda nije važna s obzirom na to da mnoge vinarije kupuju grožđe umjesto da ga uzgajaju. „Najveći vinograd u Virdžiniji? Možda. Najveći proizvođač? Ne, ”kaže Jerald O’Kennard, direktor Instituta za ispitivanje pića, koji pregledava vina i vodi vinska natjecanja. "To je samo semantika."

Prema Vinski odbor Virginia, vinarija Trump zapravo nije čak ni najveći proizvođač u državi po količini - spada u prvih pet. Najveći proizvođači u državi su Williamsburg Winery i Chateau Morrisette, koji spremno priznaju da kupuju grožđe od mreže proizvođača iz Virdžinije.

Trump takođe nije dao tačnu istoriju vinograda. Na konferenciji za novinare rekao je da je medijski mogul John Kluge "izgradio jedno od velikih vinograda svih vremena".

Kako se ispostavilo, vinograd je pokrenula zaista bivša Klugeova supruga, Patricia. Možete opravdati grešku osim što je Patricia nastavila praviti vino nakon što je Trump kupio imanje.

Također je teško zamisliti zašto bi Trump predstavio svoju vinariju kao primjer svoje poslovne oštroumnosti s obzirom na to kako je dobro funkcionirala njegova istoimena votka.

Godine 2006., na veliku pompu, predstavio je Trumpovu votku (kako bi je drugačije nazvao?) U statuetnoj bočici sa sjajnom zlatnom etiketom koju je dizajnirao poznati grafički dizajner Milton Glaser.

Lansirna zabava, prema New York Magazine, uspjela je reperica Busta Rhymes i, kao što možete zamisliti, predstavljala je mješavinu unajmljenih modela i "hrpu sredovječnih, pomalo pretilih bijelih muškaraca".

Trump je bio karakteristično optimističan po pitanju marke, predviđajući da će njegova verzija klasičnog tonika za votku, Trump & amp tonik biti veliki hit. Zatvaranje marke 2011. godine bilo je pomalo manje glamurozno, s tim da je votka tiho nestala s polica trgovina i barova.

No, Trumpovi napadi u svijet alkohola posebno su čudni s obzirom na to da je on priznati ljubitelj teeta i da je prilično javno i iskreno govorio o borbama svog pokojnog brata Freda s pićem.

"Bio je 10 godina stariji od mene i uvijek bi mi rekao da ne pijem i ne pušim", rekao je Trump za Esquire. “I do dana današnjeg nisam nikad popio cigaretu. Nikada nisam popila čašu alkohola. "

Otišao je još dalje: „Nikada nisam shvatio zašto ljudi ne slijede alkoholne kompanije kao što su to činile duhanske kompanije. Alkohol je mnogo gori problem od cigareta. "

Posebno težak stav zauzeti kada prodajete "najbolje vino, onoliko dobro vino kakvo dobijete bilo gdje u svijetu".

Njegovi rezultati na Vinski entuzijastNjegova se stranica također ne bi složila s njegovom hrabrošću. Većina vina- koja se kreću od rozea od 16 USD do pjenušavog Brut Reservea od 45 USD- nalaze se solidno u srednjim do visokim 80-im od mogućih 100.

U čudnom zaokretu sudbine, jedna stvar kojom se Trump nije hvalio slaveći svoje primarne pobjede bila je ta što su, prema izvještajima štampe, vina Kluge, nekadašnji naziv njegove vinarije, poslužena na probnoj večeri Chelsea Clinton, kao i u Bijela kuća. Nema sumnje da je to činjenica o kojoj nijedan kandidat ne bi želio raspravljati.


Trumpovo vino izgrađeno je na hektarima laži

Tvrdnja predvodnika GOP -a da posjeduje 'najveću vinariju na istočnoj obali' nije tačna kada se svodi na količinu vina koje napravi.

Noah Rothbaum

Fotograf: Grzegorz Krysmalski

Iako je Donald Trump možda poznat po svojim litanijama smiješnih hvalisanja i pretjerivanja, njegova posljednja tvrdnja da je vrhunski vlasnik vinarije - izrečena tokom njegovog govora nakon predizbora u Detroitu i Mississippiju - možda je jedna od njegovih najsmješnijih.

To je svakako savršen primjer kako The Donald neprimjetno miješa istinu s fikcijom kako bi formirao naraciju koja uspijeva zvučati vjerodostojno kada se prikaže u 30-sekundnim zvučnim zalogajima.

Uprkos tome što je okupljene medije preklinjao da provjere činjenice o njegovoj izjavi o finansijskom stanju vinarije Trump (kako bi to drugačije nazvao?), Trump je ipak napravio nekoliko velikih grešaka u svom opisu establišmenta.

Kao prvo, uprkos tome što je Trump priznao potpuno vlasništvo nad tim poslom, na stranici Trump Winery -a stoji da je „Trump Winery registrirano trgovačko ime Eric Trump Wine Manufacturing LLC, koje nije u vlasništvu, pod upravom ili povezano s Donaldom J. Trumpom, The Trump Organization ili bilo koje od njihovih podružnica. ”

To može objasniti zašto je Trump stariji bio malo nejasan oko nekih detalja vinarije, na primjer, tvrdio je da je vinograd "blizu 2.000 jutara", dok zapravo na vlastitoj web stranici Trump Winery stoji da se radi o imanju od 1.300 jutara. I, ne, ustanova se ne nalazi pored „Memorijala Thomasa Jeffersona“.

Pretpostavit ćemo da je Trump govorio o Monticellu, domu Thomasa Jeffersona (ne o Jeffersonovom spomeniku u Washingtonu, DC), koji je zapravo nekoliko kilometara od njegove vinarije.

Njegova najveličanstvenija tvrdnja bila je da je vinarija Trump "najveća vinarija na istočnoj obali".

Njegovih 200 zasađenih hektara zasigurno čini vinariju velikom i najvećom u Virdžiniji po veličini imanja. No, kada se raspravlja o veličini robne marke vina ili alkoholnih pića, mjerilo je obično prodaja u kućištu, a ne površina. (Biste li mjerili veličinu proizvođača automobila prema kvadraturi njegove tvornice ili koliko automobila proda?)

Jedan od razloga za to je što veličina vinograda možda nije važna s obzirom na to da mnoge vinarije kupuju grožđe umjesto da ga uzgajaju. „Najveći vinograd u Virdžiniji? Možda. Najveći proizvođač? Ne ”, kaže Jerald O’Kennard, direktor Instituta za ispitivanje pića, koji pregledava vina i vodi vinska natjecanja. "To je samo semantika."

Prema Vinski odbor Virginia, vinarija Trump zapravo nije čak ni najveći proizvođač u državi po količini - spada u prvih pet. Najveći proizvođači u državi su Williamsburg Winery i Chateau Morrisette, koji spremno priznaju da kupuju grožđe od mreže proizvođača iz Virdžinije.

Trump takođe nije dao tačnu istoriju vinograda. Na konferenciji za novinare rekao je da je medijski mogul John Kluge "izgradio jedan od velikih vinograda svih vremena".

Kako se ispostavilo, vinograd je pokrenula zaista bivša Klugeova supruga, Patricia. Možete opravdati grešku osim što je Patricia nastavila praviti vino nakon što je Trump kupio imanje.

Također je teško zamisliti zašto bi Trump predstavio svoju vinariju kao primjer svoje poslovne oštroumnosti s obzirom na to kako je dobro funkcionirala njegova istoimena votka.

Godine 2006., na veliku pompu, predstavio je Trumpovu votku (kako bi je drugačije nazvao?) U statuetnoj bočici sa sjajnom zlatnom etiketom koju je dizajnirao poznati grafički dizajner Milton Glaser.

Lansirna zabava, prema New York Magazine, uspjela je reperica Busta Rhymes i, kao što možete zamisliti, predstavljala je mješavinu unajmljenih modela i "hrpu sredovječnih, pomalo pretilih bijelih muškaraca".

Trump je bio karakteristično optimističan po pitanju marke, predviđajući da će njegova verzija klasičnog tonika za votku, Trump & amp tonik biti veliki hit. Zatvaranje marke 2011. godine bilo je pomalo manje glamurozno, s tim da je votka tiho nestala s polica trgovina i barova.

No, Trumpovi napadi u svijet alkohola posebno su čudni s obzirom na to da je on priznati ljubitelj teeta i da je prilično javno i iskreno govorio o borbama svog pokojnog brata Freda s pićem.

"Bio je 10 godina stariji od mene i uvijek bi mi rekao da ne pijem i ne pušim", rekao je Trump za Esquire. “I do dana današnjeg nisam nikad popio cigaretu. Nikada nisam popila čašu alkohola. "

Otišao je još dalje: „Nikada nisam shvatio zašto ljudi ne slijede alkoholne kompanije kao što su to činile duhanske kompanije. Alkohol je mnogo gori problem od cigareta. "

Posebno težak stav zauzeti kada prodajete "najbolje vino, onoliko dobro vino kakvo dobijete bilo gdje u svijetu".

Njegovi rezultati na Vinski entuzijastNjegova web stranica također se ne bi složila s njegovom hrabrošću. Većina vina- koja se kreću od rozea od 16 USD do pjenušavog Brut Reservea od 45 USD- nalaze se solidno u srednjim do visokim 80-im od mogućih 100.

U čudnom zaokretu sudbine, jedna stvar kojom se Trump nije hvalio slaveći svoje primarne pobjede bila je ta što su, prema izvještajima štampe, vina Kluge, nekadašnji naziv njegove vinarije, poslužena na probnoj večeri Chelsea Clinton, kao i u Bijela kuća. Nema sumnje da je to činjenica o kojoj nijedan kandidat ne bi želio raspravljati.


Trumpovo vino izgrađeno je na hektarima laži

Tvrdnja predvodnika GOP -a da posjeduje 'najveću vinariju na istočnoj obali' nije tačna kada se svodi na količinu vina koje napravi.

Noah Rothbaum

Fotograf: Grzegorz Krysmalski

Iako je Donald Trump možda poznat po svojim litanijama smiješnih hvalisanja i pretjerivanja, njegova posljednja tvrdnja da je vrhunski vlasnik vinarije - izrečena tokom njegovog govora nakon predizbora u Detroitu i Mississippiju - možda je jedna od njegovih najsmješnijih.

To je svakako savršen primjer kako The Donald neprimjetno miješa istinu s fikcijom kako bi formirao naraciju koja uspijeva zvučati vjerodostojno kada se prikaže u 30-sekundnim zvučnim zalogajima.

Despite begging the assembled media to fact-check his statement about the financials of Trump Winery (what else would he call it?), Trump still made a few major mistakes in his description of the establishment.

For one, despite Trump avowing complete ownership of the business, Trump Winery’s site states that “Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates.”

That may explain why Trump Sr. was bit fuzzy about some of the winery’s details for example, he claimed the vineyard was “close to 2,000 acres,” while in fact Trump Winery’s own website states that it’s a 1,300-acre estate. And, no, the establishment is not located next to the “Thomas Jefferson Memorial.”

We will assume Trump was talking about Monticello, Thomas Jefferson’s home (not the Jefferson Memorial in Washington, D.C.), which is actually several miles from his winery.

His most grandiose claim was that Trump Winery was the “largest winery on the East Coast.”

His 200 planted acres certainly make the winery sizable and the largest one in Virginia by property size. But when discussing the size of a wine or spirits brand, the yardstick is typically case sales, not acreage. (Would you measure an automaker’s size by the square footage of its plant or how many cars it sells?)

One reason for this is the size of the vineyard may not matter given that many wineries buy grapes instead of growing them. “The largest vineyard in Virginia? Možda. The largest producer? No,” says Jerald O’Kennard the director of the Beverage Testing Institute, which reviews wines and runs wine competitions. “It’s just semantics.”

According to the Virginia Wine Board, Trump Winery is in fact not even the state’s top producer by volume—it falls in the top five. The state’s largest producers are Williamsburg Winery and Chateau Morrisette, which readily admits to buying grapes from a network of Virginia growers.

Trump also failed to give an accurate history of the vineyard. During the press conference he said that media mogul John Kluge “built one of the great vineyards of all time.”

As it turns out, it was really Kluge’s ex-wife, Patricia, who started the vineyard. You might excuse the mistake except that Patricia stayed on to make the wine after Trump bought the property.

It’s also hard to imagine why Trump would bring up his winery as an example of his business acumen given how well his eponymous vodka worked out.

In 2006, to great fanfare, he introduced Trump Vodka (what else would he call it?) in a statuesque bottle with a garish gold label designed by famed graphic designer Milton Glaser.

The launch party, according to New York Magazine, was emceed by rapper Busta Rhymes and, as you can imagine, featured a mix of hired models and “a bunch of middle-aged, slightly overweight white guys.”

Trump was characteristically optimistic about the brand, forecasting that his version of the classic vodka tonic, the Trump & tonic would be a huge hit. The closure of the brand in 2011 was quite a bit less glamorous, with the vodka quietly disappearing from store and bar shelves.

But Trump’s forays into the world of alcohol are particularly odd considering that he’s an avowed teetotaler and that he has spoken quite publically and candidly about his late brother Fred’s struggles with booze.

“He was 10 years older than me, and he would always tell me not to drink or smoke,” Trump told Esquire. “And to this day I’ve never had a cigarette. I’ve never had a glass of alcohol.”

He went even further: “I’ve never understood why people don’t go after the alcohol companies like they did the tobacco companies. Alcohol is a much worse problem than cigarettes.”

A particularly hard stance to take when you’re peddling the “finest wine, as good a wine as you get anywhere in the world.”

His scores on Vinski entuzijast’s site would also disagree with his bravado most of the wines—which range from a $16 rosé to a $45 Brut Reserve sparkling—are placed solidly in the mid- to high 80s out of a possible 100.

In a weird twist of fate, the one thing Trump didn’t boast about while celebrating his primary wins was that, according to press reports, Kluge wines, the former name of his winery, was served at Chelsea Clinton’s rehearsal dinner, as well at the White House. No doubt it’s a fact neither candidate would like to discuss.


Trump Wine Is Built on Acres of Lies

The GOP frontrunner’s claim that he owns ‘the largest winery on the East Coast’ is not true when it comes down to the amount of wine he makes.

Noah Rothbaum

Photographer: Grzegorz Krysmalski

While Donald Trump may be famous for his litany of ridiculous boasts and exaggerations, his latest claim to be a top winery owner—made during his speech after the Detroit and Mississippi primaries—may be one of his most laughable.

It’s certainly a perfect example of how The Donald seamlessly mixes truth with fiction to form a narrative that manages to sound plausible when delivered in 30-second sound bites.

Despite begging the assembled media to fact-check his statement about the financials of Trump Winery (what else would he call it?), Trump still made a few major mistakes in his description of the establishment.

For one, despite Trump avowing complete ownership of the business, Trump Winery’s site states that “Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates.”

That may explain why Trump Sr. was bit fuzzy about some of the winery’s details for example, he claimed the vineyard was “close to 2,000 acres,” while in fact Trump Winery’s own website states that it’s a 1,300-acre estate. And, no, the establishment is not located next to the “Thomas Jefferson Memorial.”

We will assume Trump was talking about Monticello, Thomas Jefferson’s home (not the Jefferson Memorial in Washington, D.C.), which is actually several miles from his winery.

His most grandiose claim was that Trump Winery was the “largest winery on the East Coast.”

His 200 planted acres certainly make the winery sizable and the largest one in Virginia by property size. But when discussing the size of a wine or spirits brand, the yardstick is typically case sales, not acreage. (Would you measure an automaker’s size by the square footage of its plant or how many cars it sells?)

One reason for this is the size of the vineyard may not matter given that many wineries buy grapes instead of growing them. “The largest vineyard in Virginia? Možda. The largest producer? No,” says Jerald O’Kennard the director of the Beverage Testing Institute, which reviews wines and runs wine competitions. “It’s just semantics.”

According to the Virginia Wine Board, Trump Winery is in fact not even the state’s top producer by volume—it falls in the top five. The state’s largest producers are Williamsburg Winery and Chateau Morrisette, which readily admits to buying grapes from a network of Virginia growers.

Trump also failed to give an accurate history of the vineyard. During the press conference he said that media mogul John Kluge “built one of the great vineyards of all time.”

As it turns out, it was really Kluge’s ex-wife, Patricia, who started the vineyard. You might excuse the mistake except that Patricia stayed on to make the wine after Trump bought the property.

It’s also hard to imagine why Trump would bring up his winery as an example of his business acumen given how well his eponymous vodka worked out.

In 2006, to great fanfare, he introduced Trump Vodka (what else would he call it?) in a statuesque bottle with a garish gold label designed by famed graphic designer Milton Glaser.

The launch party, according to New York Magazine, was emceed by rapper Busta Rhymes and, as you can imagine, featured a mix of hired models and “a bunch of middle-aged, slightly overweight white guys.”

Trump was characteristically optimistic about the brand, forecasting that his version of the classic vodka tonic, the Trump & tonic would be a huge hit. The closure of the brand in 2011 was quite a bit less glamorous, with the vodka quietly disappearing from store and bar shelves.

But Trump’s forays into the world of alcohol are particularly odd considering that he’s an avowed teetotaler and that he has spoken quite publically and candidly about his late brother Fred’s struggles with booze.

“He was 10 years older than me, and he would always tell me not to drink or smoke,” Trump told Esquire. “And to this day I’ve never had a cigarette. I’ve never had a glass of alcohol.”

He went even further: “I’ve never understood why people don’t go after the alcohol companies like they did the tobacco companies. Alcohol is a much worse problem than cigarettes.”

A particularly hard stance to take when you’re peddling the “finest wine, as good a wine as you get anywhere in the world.”

His scores on Vinski entuzijast’s site would also disagree with his bravado most of the wines—which range from a $16 rosé to a $45 Brut Reserve sparkling—are placed solidly in the mid- to high 80s out of a possible 100.

In a weird twist of fate, the one thing Trump didn’t boast about while celebrating his primary wins was that, according to press reports, Kluge wines, the former name of his winery, was served at Chelsea Clinton’s rehearsal dinner, as well at the White House. No doubt it’s a fact neither candidate would like to discuss.


Trump Wine Is Built on Acres of Lies

The GOP frontrunner’s claim that he owns ‘the largest winery on the East Coast’ is not true when it comes down to the amount of wine he makes.

Noah Rothbaum

Photographer: Grzegorz Krysmalski

While Donald Trump may be famous for his litany of ridiculous boasts and exaggerations, his latest claim to be a top winery owner—made during his speech after the Detroit and Mississippi primaries—may be one of his most laughable.

It’s certainly a perfect example of how The Donald seamlessly mixes truth with fiction to form a narrative that manages to sound plausible when delivered in 30-second sound bites.

Despite begging the assembled media to fact-check his statement about the financials of Trump Winery (what else would he call it?), Trump still made a few major mistakes in his description of the establishment.

For one, despite Trump avowing complete ownership of the business, Trump Winery’s site states that “Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates.”

That may explain why Trump Sr. was bit fuzzy about some of the winery’s details for example, he claimed the vineyard was “close to 2,000 acres,” while in fact Trump Winery’s own website states that it’s a 1,300-acre estate. And, no, the establishment is not located next to the “Thomas Jefferson Memorial.”

We will assume Trump was talking about Monticello, Thomas Jefferson’s home (not the Jefferson Memorial in Washington, D.C.), which is actually several miles from his winery.

His most grandiose claim was that Trump Winery was the “largest winery on the East Coast.”

His 200 planted acres certainly make the winery sizable and the largest one in Virginia by property size. But when discussing the size of a wine or spirits brand, the yardstick is typically case sales, not acreage. (Would you measure an automaker’s size by the square footage of its plant or how many cars it sells?)

One reason for this is the size of the vineyard may not matter given that many wineries buy grapes instead of growing them. “The largest vineyard in Virginia? Možda. The largest producer? No,” says Jerald O’Kennard the director of the Beverage Testing Institute, which reviews wines and runs wine competitions. “It’s just semantics.”

According to the Virginia Wine Board, Trump Winery is in fact not even the state’s top producer by volume—it falls in the top five. The state’s largest producers are Williamsburg Winery and Chateau Morrisette, which readily admits to buying grapes from a network of Virginia growers.

Trump also failed to give an accurate history of the vineyard. During the press conference he said that media mogul John Kluge “built one of the great vineyards of all time.”

As it turns out, it was really Kluge’s ex-wife, Patricia, who started the vineyard. You might excuse the mistake except that Patricia stayed on to make the wine after Trump bought the property.

It’s also hard to imagine why Trump would bring up his winery as an example of his business acumen given how well his eponymous vodka worked out.

In 2006, to great fanfare, he introduced Trump Vodka (what else would he call it?) in a statuesque bottle with a garish gold label designed by famed graphic designer Milton Glaser.

The launch party, according to New York Magazine, was emceed by rapper Busta Rhymes and, as you can imagine, featured a mix of hired models and “a bunch of middle-aged, slightly overweight white guys.”

Trump was characteristically optimistic about the brand, forecasting that his version of the classic vodka tonic, the Trump & tonic would be a huge hit. The closure of the brand in 2011 was quite a bit less glamorous, with the vodka quietly disappearing from store and bar shelves.

But Trump’s forays into the world of alcohol are particularly odd considering that he’s an avowed teetotaler and that he has spoken quite publically and candidly about his late brother Fred’s struggles with booze.

“He was 10 years older than me, and he would always tell me not to drink or smoke,” Trump told Esquire. “And to this day I’ve never had a cigarette. I’ve never had a glass of alcohol.”

He went even further: “I’ve never understood why people don’t go after the alcohol companies like they did the tobacco companies. Alcohol is a much worse problem than cigarettes.”

A particularly hard stance to take when you’re peddling the “finest wine, as good a wine as you get anywhere in the world.”

His scores on Vinski entuzijast’s site would also disagree with his bravado most of the wines—which range from a $16 rosé to a $45 Brut Reserve sparkling—are placed solidly in the mid- to high 80s out of a possible 100.

In a weird twist of fate, the one thing Trump didn’t boast about while celebrating his primary wins was that, according to press reports, Kluge wines, the former name of his winery, was served at Chelsea Clinton’s rehearsal dinner, as well at the White House. No doubt it’s a fact neither candidate would like to discuss.


Trump Wine Is Built on Acres of Lies

The GOP frontrunner’s claim that he owns ‘the largest winery on the East Coast’ is not true when it comes down to the amount of wine he makes.

Noah Rothbaum

Photographer: Grzegorz Krysmalski

While Donald Trump may be famous for his litany of ridiculous boasts and exaggerations, his latest claim to be a top winery owner—made during his speech after the Detroit and Mississippi primaries—may be one of his most laughable.

It’s certainly a perfect example of how The Donald seamlessly mixes truth with fiction to form a narrative that manages to sound plausible when delivered in 30-second sound bites.

Despite begging the assembled media to fact-check his statement about the financials of Trump Winery (what else would he call it?), Trump still made a few major mistakes in his description of the establishment.

For one, despite Trump avowing complete ownership of the business, Trump Winery’s site states that “Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates.”

That may explain why Trump Sr. was bit fuzzy about some of the winery’s details for example, he claimed the vineyard was “close to 2,000 acres,” while in fact Trump Winery’s own website states that it’s a 1,300-acre estate. And, no, the establishment is not located next to the “Thomas Jefferson Memorial.”

We will assume Trump was talking about Monticello, Thomas Jefferson’s home (not the Jefferson Memorial in Washington, D.C.), which is actually several miles from his winery.

His most grandiose claim was that Trump Winery was the “largest winery on the East Coast.”

His 200 planted acres certainly make the winery sizable and the largest one in Virginia by property size. But when discussing the size of a wine or spirits brand, the yardstick is typically case sales, not acreage. (Would you measure an automaker’s size by the square footage of its plant or how many cars it sells?)

One reason for this is the size of the vineyard may not matter given that many wineries buy grapes instead of growing them. “The largest vineyard in Virginia? Možda. The largest producer? No,” says Jerald O’Kennard the director of the Beverage Testing Institute, which reviews wines and runs wine competitions. “It’s just semantics.”

According to the Virginia Wine Board, Trump Winery is in fact not even the state’s top producer by volume—it falls in the top five. The state’s largest producers are Williamsburg Winery and Chateau Morrisette, which readily admits to buying grapes from a network of Virginia growers.

Trump also failed to give an accurate history of the vineyard. During the press conference he said that media mogul John Kluge “built one of the great vineyards of all time.”

As it turns out, it was really Kluge’s ex-wife, Patricia, who started the vineyard. You might excuse the mistake except that Patricia stayed on to make the wine after Trump bought the property.

It’s also hard to imagine why Trump would bring up his winery as an example of his business acumen given how well his eponymous vodka worked out.

In 2006, to great fanfare, he introduced Trump Vodka (what else would he call it?) in a statuesque bottle with a garish gold label designed by famed graphic designer Milton Glaser.

The launch party, according to New York Magazine, was emceed by rapper Busta Rhymes and, as you can imagine, featured a mix of hired models and “a bunch of middle-aged, slightly overweight white guys.”

Trump was characteristically optimistic about the brand, forecasting that his version of the classic vodka tonic, the Trump & tonic would be a huge hit. The closure of the brand in 2011 was quite a bit less glamorous, with the vodka quietly disappearing from store and bar shelves.

But Trump’s forays into the world of alcohol are particularly odd considering that he’s an avowed teetotaler and that he has spoken quite publically and candidly about his late brother Fred’s struggles with booze.

“He was 10 years older than me, and he would always tell me not to drink or smoke,” Trump told Esquire. “And to this day I’ve never had a cigarette. I’ve never had a glass of alcohol.”

He went even further: “I’ve never understood why people don’t go after the alcohol companies like they did the tobacco companies. Alcohol is a much worse problem than cigarettes.”

A particularly hard stance to take when you’re peddling the “finest wine, as good a wine as you get anywhere in the world.”

His scores on Vinski entuzijast’s site would also disagree with his bravado most of the wines—which range from a $16 rosé to a $45 Brut Reserve sparkling—are placed solidly in the mid- to high 80s out of a possible 100.

In a weird twist of fate, the one thing Trump didn’t boast about while celebrating his primary wins was that, according to press reports, Kluge wines, the former name of his winery, was served at Chelsea Clinton’s rehearsal dinner, as well at the White House. No doubt it’s a fact neither candidate would like to discuss.


Trump Wine Is Built on Acres of Lies

The GOP frontrunner’s claim that he owns ‘the largest winery on the East Coast’ is not true when it comes down to the amount of wine he makes.

Noah Rothbaum

Photographer: Grzegorz Krysmalski

While Donald Trump may be famous for his litany of ridiculous boasts and exaggerations, his latest claim to be a top winery owner—made during his speech after the Detroit and Mississippi primaries—may be one of his most laughable.

It’s certainly a perfect example of how The Donald seamlessly mixes truth with fiction to form a narrative that manages to sound plausible when delivered in 30-second sound bites.

Despite begging the assembled media to fact-check his statement about the financials of Trump Winery (what else would he call it?), Trump still made a few major mistakes in his description of the establishment.

For one, despite Trump avowing complete ownership of the business, Trump Winery’s site states that “Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates.”

That may explain why Trump Sr. was bit fuzzy about some of the winery’s details for example, he claimed the vineyard was “close to 2,000 acres,” while in fact Trump Winery’s own website states that it’s a 1,300-acre estate. And, no, the establishment is not located next to the “Thomas Jefferson Memorial.”

We will assume Trump was talking about Monticello, Thomas Jefferson’s home (not the Jefferson Memorial in Washington, D.C.), which is actually several miles from his winery.

His most grandiose claim was that Trump Winery was the “largest winery on the East Coast.”

His 200 planted acres certainly make the winery sizable and the largest one in Virginia by property size. But when discussing the size of a wine or spirits brand, the yardstick is typically case sales, not acreage. (Would you measure an automaker’s size by the square footage of its plant or how many cars it sells?)

One reason for this is the size of the vineyard may not matter given that many wineries buy grapes instead of growing them. “The largest vineyard in Virginia? Možda. The largest producer? No,” says Jerald O’Kennard the director of the Beverage Testing Institute, which reviews wines and runs wine competitions. “It’s just semantics.”

According to the Virginia Wine Board, Trump Winery is in fact not even the state’s top producer by volume—it falls in the top five. The state’s largest producers are Williamsburg Winery and Chateau Morrisette, which readily admits to buying grapes from a network of Virginia growers.

Trump also failed to give an accurate history of the vineyard. During the press conference he said that media mogul John Kluge “built one of the great vineyards of all time.”

As it turns out, it was really Kluge’s ex-wife, Patricia, who started the vineyard. You might excuse the mistake except that Patricia stayed on to make the wine after Trump bought the property.

It’s also hard to imagine why Trump would bring up his winery as an example of his business acumen given how well his eponymous vodka worked out.

In 2006, to great fanfare, he introduced Trump Vodka (what else would he call it?) in a statuesque bottle with a garish gold label designed by famed graphic designer Milton Glaser.

The launch party, according to New York Magazine, was emceed by rapper Busta Rhymes and, as you can imagine, featured a mix of hired models and “a bunch of middle-aged, slightly overweight white guys.”

Trump was characteristically optimistic about the brand, forecasting that his version of the classic vodka tonic, the Trump & tonic would be a huge hit. The closure of the brand in 2011 was quite a bit less glamorous, with the vodka quietly disappearing from store and bar shelves.

But Trump’s forays into the world of alcohol are particularly odd considering that he’s an avowed teetotaler and that he has spoken quite publically and candidly about his late brother Fred’s struggles with booze.

“He was 10 years older than me, and he would always tell me not to drink or smoke,” Trump told Esquire. “And to this day I’ve never had a cigarette. I’ve never had a glass of alcohol.”

He went even further: “I’ve never understood why people don’t go after the alcohol companies like they did the tobacco companies. Alcohol is a much worse problem than cigarettes.”

A particularly hard stance to take when you’re peddling the “finest wine, as good a wine as you get anywhere in the world.”

His scores on Vinski entuzijast’s site would also disagree with his bravado most of the wines—which range from a $16 rosé to a $45 Brut Reserve sparkling—are placed solidly in the mid- to high 80s out of a possible 100.

In a weird twist of fate, the one thing Trump didn’t boast about while celebrating his primary wins was that, according to press reports, Kluge wines, the former name of his winery, was served at Chelsea Clinton’s rehearsal dinner, as well at the White House. No doubt it’s a fact neither candidate would like to discuss.


Trump Wine Is Built on Acres of Lies

The GOP frontrunner’s claim that he owns ‘the largest winery on the East Coast’ is not true when it comes down to the amount of wine he makes.

Noah Rothbaum

Photographer: Grzegorz Krysmalski

While Donald Trump may be famous for his litany of ridiculous boasts and exaggerations, his latest claim to be a top winery owner—made during his speech after the Detroit and Mississippi primaries—may be one of his most laughable.

It’s certainly a perfect example of how The Donald seamlessly mixes truth with fiction to form a narrative that manages to sound plausible when delivered in 30-second sound bites.

Despite begging the assembled media to fact-check his statement about the financials of Trump Winery (what else would he call it?), Trump still made a few major mistakes in his description of the establishment.

For one, despite Trump avowing complete ownership of the business, Trump Winery’s site states that “Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates.”

That may explain why Trump Sr. was bit fuzzy about some of the winery’s details for example, he claimed the vineyard was “close to 2,000 acres,” while in fact Trump Winery’s own website states that it’s a 1,300-acre estate. And, no, the establishment is not located next to the “Thomas Jefferson Memorial.”

We will assume Trump was talking about Monticello, Thomas Jefferson’s home (not the Jefferson Memorial in Washington, D.C.), which is actually several miles from his winery.

His most grandiose claim was that Trump Winery was the “largest winery on the East Coast.”

His 200 planted acres certainly make the winery sizable and the largest one in Virginia by property size. But when discussing the size of a wine or spirits brand, the yardstick is typically case sales, not acreage. (Would you measure an automaker’s size by the square footage of its plant or how many cars it sells?)

One reason for this is the size of the vineyard may not matter given that many wineries buy grapes instead of growing them. “The largest vineyard in Virginia? Možda. The largest producer? No,” says Jerald O’Kennard the director of the Beverage Testing Institute, which reviews wines and runs wine competitions. “It’s just semantics.”

According to the Virginia Wine Board, Trump Winery is in fact not even the state’s top producer by volume—it falls in the top five. The state’s largest producers are Williamsburg Winery and Chateau Morrisette, which readily admits to buying grapes from a network of Virginia growers.

Trump also failed to give an accurate history of the vineyard. During the press conference he said that media mogul John Kluge “built one of the great vineyards of all time.”

As it turns out, it was really Kluge’s ex-wife, Patricia, who started the vineyard. You might excuse the mistake except that Patricia stayed on to make the wine after Trump bought the property.

It’s also hard to imagine why Trump would bring up his winery as an example of his business acumen given how well his eponymous vodka worked out.

In 2006, to great fanfare, he introduced Trump Vodka (what else would he call it?) in a statuesque bottle with a garish gold label designed by famed graphic designer Milton Glaser.

The launch party, according to New York Magazine, was emceed by rapper Busta Rhymes and, as you can imagine, featured a mix of hired models and “a bunch of middle-aged, slightly overweight white guys.”

Trump was characteristically optimistic about the brand, forecasting that his version of the classic vodka tonic, the Trump & tonic would be a huge hit. The closure of the brand in 2011 was quite a bit less glamorous, with the vodka quietly disappearing from store and bar shelves.

But Trump’s forays into the world of alcohol are particularly odd considering that he’s an avowed teetotaler and that he has spoken quite publically and candidly about his late brother Fred’s struggles with booze.

“He was 10 years older than me, and he would always tell me not to drink or smoke,” Trump told Esquire. “And to this day I’ve never had a cigarette. I’ve never had a glass of alcohol.”

He went even further: “I’ve never understood why people don’t go after the alcohol companies like they did the tobacco companies. Alcohol is a much worse problem than cigarettes.”

A particularly hard stance to take when you’re peddling the “finest wine, as good a wine as you get anywhere in the world.”

His scores on Vinski entuzijast’s site would also disagree with his bravado most of the wines—which range from a $16 rosé to a $45 Brut Reserve sparkling—are placed solidly in the mid- to high 80s out of a possible 100.

In a weird twist of fate, the one thing Trump didn’t boast about while celebrating his primary wins was that, according to press reports, Kluge wines, the former name of his winery, was served at Chelsea Clinton’s rehearsal dinner, as well at the White House. No doubt it’s a fact neither candidate would like to discuss.


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